PR strategies to drive buyers for bricks and clicks.
Shades of Light is a multi-channel retailer of home decor products. We tell their story.
Retail & eCommerce Public Relations
In the fast-evolving retail and eCommerce sectors, staying ahead isn’t just about selling products—it’s about telling your story in a way that resonates and engages. And if done well, watch those sales skyrocket.
Golden Word has been working with retailers and eCommerce clients across a range of verticals since our inception. And they all have one thing in in common – they all want to promote their retail or eCommerce brand through earned media and social media channels. The US Small Business Administration estimates that 32% of small businesses are engaged in eCommerce, making competition fierce and creating digital mindshare critical.
The Stories We Tell
Here’s a snapshot of some of the stories we help our retail & eCommerce tell.
Shades of Light works with influencers, Chris Loves Julia, to launch an exclusive lighting collection. Combining public relations tactics with a dynamic social media strategy. We tell their story.
Garden & Gun finalists of the 2024 Annual Biscuit Bracket are sampled by Fox & Friends. And the winner is… We tell their story.
Ledbury aims to boost brand awareness and specifically drive retail and eCommerce sales, with affluent men aged 25-55. We tell their story.
How Golden Word PR and Communication Services
Retailer & eCommerce Brands
Public Relations
Amplify your brand’s voice with our expert PR strategies. We’ll help you secure meaningful media placements, manage brand reputation, and navigate the complex landscape of consumer communications with finesse. Retail brands leveraging PR services see an average increase of 35% in brand visibility1, which directly correlates with higher sales volumes.
Social Media Management
Engage and expand your audience with our dynamic social media strategies tailored specifically for retail and eCommerce businesses. Our approach boosts your digital presence, fostering community and customer loyalty. Businesses that actively engage on social media report a 40% increase in customer retention2, essential in today’s competitive market.
Influencer Marketing
Connect with your consumers on a personal level. We link your products with the right influencers, ensuring authentic and impactful endorsements. Brands utilizing influencer marketing experience an average ROI of $6.50 for every dollar spent3, demonstrating the power of personal touch in digital sales.
Content Marketing
Capture and retain customer interest with high-quality, SEO-driven content that educates, entertains, and persuades. From blogs to buying guides, our content strategies are designed to drive traffic and convert leads into your loyal customers. With strategic content marketing, eCommerce sites can see up to a 7.8 times increase in site traffic4, significantly boosting online revenue.
Ready to Tell Your Brand’s Story?
We’re looking forward to learning about your brand. Let’s tell great stories, together.
Let's TalkFootnotes: 1. Nielsen, 2. Sprout Special, 3. Tomson, 4. Hubspot