Golden Word creates meaningful human connections between our clients and their audiences by telling the most impactful stories through PR, content marketing and social media.

How We Work Together

Every client engagement thrives on robust collaboration to produce impactful results. Our approach to working together blends creative synergy with a structured process designed to efficiently achieve our objectives.

Step One

Earned media from Virginia PR agency, Golden Word

Revealing True Insights

Revealing true insights involves developing a deep and comprehensive understanding of your target audiences, relevant market trends and the core values of the brand.

Research and Analysis

We will conduct stakeholder interviews, review relevant communications and sales assets, review provided market research and any other relevant information to formulate clear objectives.

Brand Values

We will consult with you to ensure a thorough understanding of your brand, your mission, vision, and the values you stand for.

Market Trends

We will consult with you on identifying and interpreting current trends within your industry to understand what resonates with your target audience(s).

Our team works with this information to uncover genuine data-based insights, that form the basis for your public relations, content marketing, social and communications strategy. These support the crafting of meaningful stories that align with your value proposition.

Step Two

Richmond, Viriginia PR firm campaign strategy session

Telling the Most Compelling Stories

Telling the most compelling stories is about translating the insights and approved messaging into narratives that captivate and engage target audiences.

Creative Development

We will craft storylines, media pitches and social content that are not only interesting but also align with your brand’s voice and message. This involves brainstorming sessions, creative writing, ideation, and content creation.

Visual Storytelling

We will utilize visuals such as videos, images, and graphics to enhance the narrative and make it more impactful for both earned and owned media.

Human Connection

We will ensure that the stories connect with your target audiences by aligning with their values and needs, making your brand more relatable, trustworthy and memorable.

Not all brands are equal. The stories that we will tell and share about your brand will be uniquely yours and help frame the difference between your brand and all others.

Step Three

Richmond PR firm lands Garden & Gun on Fox & Friends

Creating Meaningful 
Human Connections

Creating meaningful human connections focuses on fostering a deep and lasting relationship between your and your audiences.

Engagement

We will pitch and promote your stories through earned media, owned media including social and blog channels and events that create lasting connections with both influencers and customers.

Personalization

We will tailor the communication, social and event experiences to meet the individual needs and preferences of your audiences, creating stronger connections.

Consistency

We will maintain a consistent brand message and experience across all touchpoints to build trust and firmly establish your point-of-difference.

We will secure earned media and leverage owned media coverage that consistently drives awareness and consideration of your brand, supporting your business growth objectives.

Ready to Tell Your Brand’s Story?

We’re looking forward to learning about your brand. Let’s tell great stories, together.

Let's Talk