PR Campaigns that
fill tables and guest rooms.
Hospitality & Tourism Public Relations
Effective PR and marketing strategies are crucial for the hospitality sector, directly influencing consumer perceptions and decisions, leading to increased hotel occupancy rates, filled seats in cafes and bookings in restaurants.
Golden Word has extensive experience telling impactful stories and driving engagement for hotels, wineries, craft breweries, cafes and restaurants, creating meaningful connections with their audiences. Each of our clients benefit from our tailored approach to creating local, regional, national or international reach; all highly specific to each business.
The Stories We Tell
Here’s a snapshot of some of the stories we help our food and beverage clients tell.
How Golden Word PR and Communications Drives
Results for Hospitality & Tourism Brands
Strategic PR & Earned Media
Our PR services focus on crafting and pitching compelling stories that resonate with your audience, securing media placements that build credibility and enhance visibility. We expertly manage media relations to earn you coverage that not only tells your story but also amplifies it across channels most frequented by your target demographics. Some of our clients’ PR campaigns have resulted in them being ranked locally and nationally as ‘best in their category’ by media, bringing them added exposure and huge brand credibility.
Dynamic Social Media Management
Social media is the heart of modern marketing, especially in hospitality and tourism. Our team takes charge of your social media platforms, curating content that engages and inspires potential guests. We specialize in crafting posts that capture the unique essence of your brand, driving interactions and transforming casual browsers into loyal customers. We’ll build promotions, drive engagement and create lasting connections that lead to increased customer loyalty; the backbone of successful hospitality and tourism operations.
Innovative Influencer Marketing
Leverage the power of influence with our tailored influencer marketing strategies. We connect your brand with the right personalities in the industry, whose endorsements can propel your brand to new heights. This approach not only expands your reach but also enhances the authenticity of your brand, as influencers share their genuine experiences with their followers. We’ve found that when the right influencers start sharing their experiences, two things happen: the conversation goes viral and other media take proactive interest in what’s all the excitement about?
Creative Content Marketing
Content is king in our digital age, and our content marketing strategies are designed to captivate and educate existing and potential customers. From engaging blog posts to interactive web content, we ensure that your brand story is told in a way that not only informs but also entices. Invite customers for a special event or promotion? Ask them to rate their favorite menu item? Promote off-peak dining, new services or cross-promo with a complimentary brand. The limit of what creative content marketing can do for hospitality and tourism brands is simply, imagination.
Ready to Tell Your Brand’s Story?
We’re looking forward to learning about your brand. Let’s tell great stories, together.
Let's Talk