Let’s make your PR campaigns deliciously engaging.

Bittermilk hand crafts cocktail mixers in Charleston, SC. We tell their story.

Food & Beverage Public Relations

For food and beverage companies, the inclusion of PR in their marketing strategy isn’t just beneficial; it’s a strategic necessity that fosters trust, enhances visibility, and provides a safeguard against potential crises.

Welcome to Golden Word, where we amplify the voices of food and beverage brands. Some of our clients you’ll know well and others you’ll get to know as we proactively tell their stories, drive brand consideration and sales. Through strategic earned media placements, expert endorsements, influencer marketing and social media campaigns, our PR initiatives elevate our clients’ brands. This credibility is essential, as 66% of consumers are more likely to purchase products from brands they deem trustworthy.

The Stories We Tell

Here’s a snapshot of some of the stories we help our food and beverage clients tell.

Duke’s Mayo is showcased through Hot Tomato Summer swag. The brand’s distinctive personality is shown in over 50 outlets and celebrates its iconic status to a broader audience. We tell their story.

Blade and Bow toasts to heritage and craftsmanship. And, it tastes fantastic. We tell their story.

Selvedge Brewing raises a glass to craft excellence in Charlottesville, Virginia. We tell their story.

Bittermilk mixes up the perfect beverage for national press coverage with its handcrafted cocktail mixers. We tell their story.

How Golden Word PR and Communications Creates
Exposure for Food & Beverage Brands

PR Services for Earned Media

We believe in the power of earned media to shape brand perception and drive customer engagement. Our PR experts specialize in crafting compelling narratives that resonate with media outlets across North America, resulting in significant brand exposure. Statistics show that effective PR strategies can increase brand recognition by up to 35% among consumers in the food and beverage industry². Our product launches, brand engagement campaigns, cross-promotions and more, all integrate seamlessly with our clients’ marketing mix.

Social Media Management

Dive into the social media landscape with confidence as our experienced team manages your presence across all platforms. In the fast-paced world of food and beverage, a strong social media strategy not only enhances visibility but also increases customer engagement by as much as 40%³. We’ll tailor your social media campaigns to mirror the unique flavor of your brand, ensuring every post, tweet, and share turns followers into fans and fans into customers.

Influencer Marketing

Harness the power of influence with Golden Word’s cutting-edge influencer marketing strategies. By collaborating with the right influencers, our food and beverage clients can see a return on investment as high as 11:1.⁴ Our PR agency expertly matches your brand with influencers who resonate with your target audience, creating authentic and impactful partnerships that drive sales and brand loyalty.

Content Marketing

Engage and inspire your audience with delectable content that tells your brand’s story. Promoting content on your owned media, like your website, or to your customer and prospect database has been shown to increase website traffic by over 55% and improve conversion rates by up to 30%⁵. From mouthwatering blogs to captivating videos, our content strategies are designed to whet appetites and drive consumer action.

Ready to Tell Your Brand’s Story?

We’re looking forward to learning about your brand. Let’s tell great stories, together.

Let's Talk

Footnotes: 1. Nielsen Global Trust in Advertising Report, 2015, 2. The Impact of Public Relations on Consumer Recognition,” Industry Report, 2023.Special,  3. “Social Media Marketing Effectiveness in Food and Beverage,” Digital Marketing Journal, 2022. 4. “ROI of Influencer Marketing,” Influencer Marketing Hub, 2024. 5. “Benefits of Content Marketing for Food and Beverage Brands,” Content Marketing Institute, 2023.