Paul Trible, Ledbury CEO, is always in fashion. We tell their story.
Imagine a client partnership that fits so well, it runs successfully for over a decade? Now imagine shirts and polos and pants that fit just as well. That’s the story we’ve been telling about Ledbury – premium men’s fashion with a perfect fit.
Ledbury is a premium men’s fashion brand renowned particularly for its quality shirts made from European and Japanese cotton. Ledbury aims to boost brand awareness and specifically drive retail and eCommerce sales, with affluent men aged 25-55.
Fashion is a challenging business and being distinctive in the crowded men’s wear shirting category is a real-life illustration of a challenge. Ledbury has a range of quality products, lots of selection, guaranteed fit and a very loyal customer base. Some Ledbury customers actually have 100 Ledbury shirts. No exaggeration.
Create and tell their story in places where other fashion brands get traction – for sure. And, in places where other fashion brands would never think of. Business media.
Ledbury’s customer is more interested in business trends than style trends. To reach that customer, we leverage Ledbury’s entrepreneurial experience to score big coverage with business publications, instead of focusing on fashion outlets.
Ledbury CEO Paul Trible is an impressively articulate, knowledgeable broadcast guest, a rare skill. We combined his talent with our business strategy to land appearances on CNBC, MSNBC, CNN, FOX Business, Bloomberg and more. Each segment sends a flood of qualified traffic to the site, lifting sales for as long as a quarter. And these are just some of the CNBC segments…
We consider who the Ledbury customer really looks up to. We built relationships with journalists Willie Geist and Andrew Ross Sorkin to the point where they wear Ledbury almost daily.
“Golden Word has played a transformational role in our company since our early days. Acting more like an in-house partner than an outside agency, they have proven time and again that they can deliver national media events that not only build brand, but also drive meaningful revenue. Whether it’s broadcast segments on CNBC or print profiles in the Wall Street Journal, Golden Word has provided us countless opportunities to tell the Ledbury story to the perfect Ledbury audience.”
Paul Trible
LEDBURY CO-FOUNDER & CEO
We invited our friend @aguynamedpatrick to attend the Ledbury Quail Hunt in Richmond, got them dressed for the part, found the pups and even snapped the picture. This is no one-off moment, but a genuine connection built over time.
We don’t want to forget about the product! A few years ago, we needed a new way to pitch the ever-important holiday gift guides, so we conceived of The Year of Shirts product, then successfully pitched and placed the gift in Garden & Gun, InStyle, Veranda and more.
We’re looking forward to learning about your brand. Let’s tell great stories, together.
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