Why PR Is Alive and Well for Food Brands
In the rapidly evolving landscape of marketing, the value of Public Relations (PR) remains indisputable, especially for food brands. Despite the rise of digital marketing tactics such as social media…
Golden Thoughts
Stay current on public relations and social media marketing with Golden Word. Our expert analysis, influencing trends and opinions will keep you in-the-know.
Why PR is a Cost-Effective Strategy to Grow Market Share for B2C Brands
In today's competitive marketplace, B2C brands constantly seek cost-effective strategies to increase their mindshare and market share. Public Relations (PR) stands out as a potent tool that can achieve these…
Does Influencer Marketing Really Work?
Influencer marketing has taken the digital world by storm, becoming a critical component of modern marketing strategies. Companies across various industries invest heavily in influencers, hoping to leverage their reach…
How PR Can Motivate Americans to Up Their Leisure Travel
The travel industry has faced unprecedented challenges over the past few years, primarily due to the global pandemic. However, as the world gradually recovers, there is a burgeoning opportunity to…
How Influencers Can Make Your PR Campaign Even Better
In today’s digital landscape, influencer marketing has become a pivotal element in the success of PR campaigns. Influencers, with their significant reach and trusted voices, have the power to amplify…
Why Savvy eCommerce Brands Use PR to Gain Traction
In the fast-paced world of eCommerce, gaining traction and standing out in a crowded marketplace is a significant challenge. While digital marketing tactics like SEO, PPC, and social media ads…